"Parents based in North London is looking for an extraordinary and skilled instructor to assist their most junior child on his early path to growing into an British gentleman."
When reading this post, you might easily skip the wording "beginning" as mere figurative language.
Yet, it could be the most important element of this distinctive job advert, as it aims to hire a teacher for a one-year-old.
Hundreds of submissions have already been received since the unnamed family published their request for the £180,000 per year tutor, who has to be "a uniquely qualified person".
Over the last few weeks, the advert has gained notice throughout the media, with numerous asking why?
Innovative Idea
A tutoring expert, CEO and founder of a global tutoring firm, which is helping the family in their search, said that notwithstanding first doubt, he viewed the idea "forward-looking", and "advanced".
When he spoke with the family, he noted they recognized the atypical character of their requirement, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that stage "cultural influence had already taken hold".
What precisely did the family indicate by "cultural predisposition"?
It's "all-encompassing", Adam answered. "The way you eat, how you speak".
He said the older sibling had adopted "extremely delicate, unspoken signals" from the family, and had adopted their cultural ways. The family explained to him they hoped to prevent the same situation to recur with their infant.
The strategy: To hire a English tutor, who should speak with standard English accent, to influence the baby from the very start.
Subtle Influence
"Much of the learning at the outset here is rather absorbed naturally," stated the CEO.
It's through this subtle influence that the family are aiming the child will acquire the British traits they want to instil.
He said the tutor had to be an individual who attended "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The instructor must be the right kind of person, they'll be carrying out things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family informed the expert the chosen tutor should ideally also have knowledge of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a broad spectrum of interests.
Furthermore though, he explained the family hoped the tutor to sign up the child on a variety of lessons so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's view, assisting their son grow into a "UK sophisticate" will lead to accomplishment and open doors.
"Taking into account the rights and wrongs of that, because it's undoubtedly a status symbol," he adds.
But, despite all this instruction in "English culture", could the child adopt what is termed cultural leaning from the globally influenced family he lives with regardless?
"Absolutely", answered Adam. "The parents understand this could fail, but they've simply adopted the perspective of, 'we should try and let's go as soon as we can', because the cost of it is not relevant," he explained.
Overly Optimistic
Several in the education sector who have those doubts.
An education leader, CEO and founder of a tutoring service, who provides individual instructors, commented that "the journey of adopting dual cultures, or indeed, becoming oneself, is something that must be grown into, not designed."
He explained that he had emigrated from the Far East to the Britain at the time of childhood, and had been raised understanding and embodying both cultures. He went on to be educated at a prestigious UK institution.
"The idea that one individual can serve as a representation of UK identity, an individual who can in some way transplant the attributes of a British gentleman onto a one-year-old child, strikes me as optimistic and unfeasible," he stated.
"From my perspective, employing a distinctly UK tutor from infancy will will not necessarily create the goal they hope for.
"I wasn't provided with such a figure, and nevertheless I have been privileged enough to live numerous of the situations they hope for their son."
He added: "The fact is, personal identity should not be imposed from the outside influences; it must be selected, and it must originate internally."
Purchasing UK Culture
Of course, English culture is something the CEO believes can be taught – and marketed.
"In my view the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating